Lifestyle brand and design company Oh Joy is the most followed account on Pinterest with 15.2 million followers. By using Idea Pins to show variety and how POC look in Fenty products, the company sets itself apart from other cosmetic companies and presents itself as a solution. Many people of color with darker complexions often struggle to find makeup that matches or complements their skin tone. One of the biggest concerns facing the cosmetics industry is a lack of inclusivity. Fenty also includes videos on its pins of people of color applying makeup and creating different looks. The company does this by showing photos of the products and how they look on different skin tones. Fenty BeautyĬosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity. Here's how these 10 brands are using Idea Pins.ġ0 Brands Using Pinterest Idea Pins 1. "With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find," the press release said.Īs you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. In a press release, Pinterest said Idea Pins make publishing "high-quality, long-lasting, and savable content" simple for content creators.
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